Im back for season 2 of Blogging. I know I didnt post much earlier but I also have another Blog called Charlies Techlist - which is a blog regarding technology and insight for consumers. Now this blog is different. As a DJ who has an event company business, I am not the expert on business as my Educational background is in Civil Engineering, however I have worked and excelled in retail and professional positions.
In my opinion I see this way too much, that DJs are disgruntled that they don't get paid their worth to an event. This is something I struggled with also, as I viewed the fact that I wasn't getting the dollars that I thought I was worth to an event. This is where I see the problem that many DJs run into. Understand that DJing isnt a profession that many people sought out to be, its more than a hobby that turns into something I love doing and making money. As most job should be like this, we hate our 9-5 that pays the bills but we love our 11-2 gigs. Most DJs out there are kids and young adults that see Teisto and Steve Aoki and EDC festivals and how much Calvin Harris is getting paid and think they are like that, so when people approach you to do a party and offer a couple hundred bucks, you galk and say "thanks but no thanks".
Because people that DJ dont go to College and learn business and networking and understand Business Plans and Models that are not smart with the clients and not smart investing. which brings me to this topic at hand.
Moneyball is all about winning games in Baseball with the lowest salary cap. DJs that complain they arent paid enough, open a business, drive in clients and pay DJs on rotation. See as a DJ we are always on the other side, we dont own anything but turntables and a mixer. So you have no real value to a client except the fact that you know music, but dont forget, they also know music as Pandora and Spotify has become the new way to get music.
In Baseball WAR is Wins above Replacement, this measures how valuable a player, how many wins does the team get if his replacement is playing instead of him. Great players who impact the Game, this is not a good number, so average players this is a great number. The same applies to DJing, how uch valuable are you over Streaming Services? this is where your real value is measured. If all you bring is a mixer and a Mac and want $500, to me you have extremely low value because all people need to do is pay 5 bucks and get a Premium Pandora Account or Spotify and you are out of a job, better yet, download a mix off Soundcloud and you are really disposable.
So in closing model your business to be something that give customers high value and need. you cant replace speakers, people need sound for a party and there is no way around that. why as a consumer should I pay you because you use a Rane 68, that is better for you and holds no value to me as a consumer. Dont charge customers because you spent $1,000 bucks and Techniques and also have a Pioneer mixer and a Mac Pro Retina set up, because truthfully a 2 channel mixer by stanton and running Ableton Live, this setup is around 80 bucks. But if you have the Lighting and Sound for a Party, and provide professional customer service with a great price point. Now your VAS (Value aboe Streaming) becomes higher.
Just my opinion, thank for reading!
In my opinion I see this way too much, that DJs are disgruntled that they don't get paid their worth to an event. This is something I struggled with also, as I viewed the fact that I wasn't getting the dollars that I thought I was worth to an event. This is where I see the problem that many DJs run into. Understand that DJing isnt a profession that many people sought out to be, its more than a hobby that turns into something I love doing and making money. As most job should be like this, we hate our 9-5 that pays the bills but we love our 11-2 gigs. Most DJs out there are kids and young adults that see Teisto and Steve Aoki and EDC festivals and how much Calvin Harris is getting paid and think they are like that, so when people approach you to do a party and offer a couple hundred bucks, you galk and say "thanks but no thanks".
Because people that DJ dont go to College and learn business and networking and understand Business Plans and Models that are not smart with the clients and not smart investing. which brings me to this topic at hand.
Moneyball is all about winning games in Baseball with the lowest salary cap. DJs that complain they arent paid enough, open a business, drive in clients and pay DJs on rotation. See as a DJ we are always on the other side, we dont own anything but turntables and a mixer. So you have no real value to a client except the fact that you know music, but dont forget, they also know music as Pandora and Spotify has become the new way to get music.
In Baseball WAR is Wins above Replacement, this measures how valuable a player, how many wins does the team get if his replacement is playing instead of him. Great players who impact the Game, this is not a good number, so average players this is a great number. The same applies to DJing, how uch valuable are you over Streaming Services? this is where your real value is measured. If all you bring is a mixer and a Mac and want $500, to me you have extremely low value because all people need to do is pay 5 bucks and get a Premium Pandora Account or Spotify and you are out of a job, better yet, download a mix off Soundcloud and you are really disposable.
So in closing model your business to be something that give customers high value and need. you cant replace speakers, people need sound for a party and there is no way around that. why as a consumer should I pay you because you use a Rane 68, that is better for you and holds no value to me as a consumer. Dont charge customers because you spent $1,000 bucks and Techniques and also have a Pioneer mixer and a Mac Pro Retina set up, because truthfully a 2 channel mixer by stanton and running Ableton Live, this setup is around 80 bucks. But if you have the Lighting and Sound for a Party, and provide professional customer service with a great price point. Now your VAS (Value aboe Streaming) becomes higher.
Just my opinion, thank for reading!
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